In the News

Morningstar

Demand for Antique Carpets and Rugs
Expands While Availability is Reduced

Oakland—September 16, 2007—Internationally-recognized antique rug expert Jan David Winitz today said that the market for investment-quality, art-level antique Oriental carpets has increased dramatically during the past decade.  He warned, however, that the best rugs from the 19th century were far less frequently available for purchase by collectors.

“Having experienced in our nearly three decades of the business that the availability of great antique rugs has been steadily decreasing,” said Winitz, founder and president of Claremont Rug Company, “we have strategically created a network of access to the finest collections and estates in the U.S. and Europe, as well as maintaining an inventory of a minimum of 3000 rugs of our own.”

Adjunct to this, Winitz has noted that many of the finest pieces that he sells are being stockpiled by a growing group of connoisseurs and even going into private museums.  “A number of our clients are asking us to hold many of their rugs in our warehouse for future use or for investment,” he said.

Winitz, author of “The Guide to Purchasing an Oriental Rug,” manages an international team of expert buyers who continually review private collections and estates, purchasing rare rugs for the inventory of his two galleries. 

His main Claremont Rug Company gallery, called by the Financial Times of London “one of the world’s best sources of antique carpets,” houses his vast inventory.  However, he notes, that two-thirds of his clients are “not local” to his San Francisco Bay Area location.  “Even some of our most active clients have never been to our gallery,” he said. 

“An unprecedented amount of wealth has been created starting in the 1990’s.” Winitz said, “and this has drastically reduced the number of outstanding antique rugs available internationally.  This has progressed to the point where many companies have switched over to primarily offering reproduction carpets.”

“To our long-time customers, we propose rare rugs as soon as they become available,” he said.  “Because of the trust that they place in our expertise, it is not at all unusual that they purchase them from the photos, without even having seen the actual rugs.

“Our clients are very busy and very art-savvy.  They have multiple residences and are always on the move.  For this reason they often purchase even extremely rare rugs from us by using our Internet gallery, our extensive catalogue and the home presentations we do all across the country.” he said.  “We complete many full-home furnishing projects without the clients ever having come to the store,” he added.

 

Also see:

FINANCIAL TIMES - "Treasures You Purchase to Hold on to" (3/29/08)
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MARKET WATCH / THE WALL STREET JOURNAL - "Global Leap in Best Antique Rugs as Major Works of Art " (7/14/08)
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MARKET WATCH / THE WALL STREET JOURNAL - "Domestic and International Connoisseurs Embrace Antique Rug Sales Event in “Next Frontier of Art Investing” " (6/2/08)
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THE MERCURY NEWS - "Rare rugs" (5/30/08)
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YAHOO FINANCE - "Claremont Rug Company Announces Additional Hudson River Valley Collection " (4/30/08)
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REUTERS.COM - "Claremont Rug Company Holds Globally Significant Exhibition… Rare, 19th Century Caucasus Rugs" (12/17/07)
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FORBES.COM - "Claremont Rug Company Acquires “Mother Lode” Collection of 19th Century Art Carpets" (2/12/08)
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FORBES.COM - "Increasingly Savvy Clients and Decreasing Availability Combine with Internet To Create Perfect Storm in Rare Rug Market" (10/24/07)
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FORBES.COM - "Leading Antique Carpet Dealer Cites Boom in Internet Sales" (9/5/07)
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WORTH MAGAZINE - "Masterpieces Underfoot "
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CALIFORNIA CEO - "Putting Out the Red Carpet: The Claremont Rug Company has woven a close relationship with its customers thanks to a wise use of the Web."
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CIO Magazine - "Carpetbaggers: The Claremont Rug Co., purveyor of antique carpets made centuries ago by Southwest Asian nomads, has benefited doubly from the great leap forward to the Internet."

FINANCIAL TIMES - "How To Spend It: East bay passions. The sit-ins are long since over, says Holly Finn, but Berkeley has plenty to shout about...The Claremont Rug Company - one of the world's best sources of antique carpets - is here."
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SAN FRANCISCO CHRONICLE - "Art At Your Feet: Antique or copied oriental rugs express their weavers' inspirations"
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OAKLAND TRIBUNE - "Web Helps Rug Store Clinch Sales"

BEL AIR ARTICLE - "What Hotel Bel Air (Beverly Hills, CA) says about Claremont Rug"