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Photo by John O'Hara/
The Chronicle
An early 19th century Ferahan Sarouk, featuring a bold-colored medallion center surrounded by pastel florals, is among Jan David Winitz's offerings at Claremont Rug Co. in Oakland.

Rugs Express Their Weavers' Artistic Vision

By Bill English
Special to the Chronicle
An excerpt from The San Francisco Chronicle, April 26, 2000

Art can sometimes be off the wall. You might even find it on the floor.

With a tradition dating back 4,000 years, the oriental rug long has been seen as an elegant way to enhance the beauty of an interior space. For centuries these woven masterpieces have been created by simple peasants in six great carpet producing areas: Iran, Turkey, the Caucasus, Turkestan, India and China. Within these regions an amazing assortment of designs has emerged from hundreds of villages. Names like Kirman, Tabriz, Kazak and Mir have become well known to rug collectors throughout the world.

But are these treasured textiles a true art form or simply a well evolved craft? What elements of a 100-year old carpet allow it to transcend mere weaving and enter the realm of mystical inspiration? And is it possible for this transcendental aspect to be reproduced today?

The issue of art or craft isn’t cut and dried, says Mark Hopkins, 68, from Lincoln, Mass., who is president of the New England Rug Society.

 "The pieces of the weavers created on their looms for pleasure or to use can be considered art," Hopkins says. "However, many urban rugs made for the commercial marketplace are woven from a cartoon--a drawing by a designer which the weaver is given to copy. In this instance, the art of the design is not with the women who wove but with the designer. The weaver ends up being the carpenter who builds the house."

Many Eastern cultures do not draw the distinction between art and craft as Westerners do, says Diane Mott, associate curator of textiles for the Fine Arts Museums of San Francisco who oversees the oriental rug collections for the DeYoung Museum.

 "If the creation of these rugs were simply a craft, you wouldn’t find the wide variance of talent that these weavers display," Mott says. "Some of the women weaving these carpets are clearly more artistically gifted than others. While some weavers may simply copy old designs, others put more of themselves into their rugs. A young woman weaving a rug for her dowry might put all of her aspirations for her future into her design. This will have a profound effect on her aesthetic decisions."

 The creation of the natural dyes used in these rugs is itself an art form," Mott adds."There is definitely something magical about the creation of the various natural dyes," she says. "It’s fascinating that people with such a basic technology were able to determine the different steps required to achieve these vibrant colors. An indigo leaf does not produce blue in its natural state. It must be mixed with other substances. That is definitely an art."

Alan Marcuson, a London rug dealer, says consumers should never become overly confident when selecting what they feel in an art-level carpet.

"There are no easy rules," Marcuson says. "It’s wishful thinking for the average layman to enter the marketplace and think they can easily determine what makes a great rug. It takes years of study to tell the difference between an art-level carpet and the morass of ugly rugs out there.

Knowing a Rug

After two decades in the business, Jan David Winitz, president of Claremont Rug Co. in Oakland, says antique rugs still surprise him every day. The soul of the weaver often reveals itself slowly to the eye. Fresh and exciting motifs, along with the subtle variations of hues, continue to emerge as one comes to know a rug.

Winitz, who has been dealing in antique and semi-antique oriental rugs for 20 years, is certain that what he sells can be called art.

As he stands at the center of a 150-year old Persian Serapi carpet, he gazes at the majestically spacious design with wonder, as if seeing it for the first time. The rug features an open field of the same color with stripes of differing shades known as abrash. These distinctive stripes are the mark of a vegetable-dyed carpet.

"A truly fine rug is an individual artistic expression," Winitz says. "It’s a unified work where a moment of inspiration is frozen in time. A great rug can have an almost impres-sionistic feeling. It captures an element of rapture."

But is it fair to compare the weaver’s art with that of a painter or a sculptor? In truth, aren’t these simple peasants following a well trod path of tradition and working within the strict boundaries that their tribes dictate? Isn’t their inspiration derived from the villages in which they were born?

"There is no room in craft for the inspired quality that these fine old pieces display," Winitz says. "These carpets have a presence that can affect us deeply. When these pieces were being created, most frequently by women, the weavers often chanted. Their inspiration comes from a very deep source."

It is this sense of mystery and harmony with nature that first attracts many collectors to oriental rugs. A spectacular rug puts us in touch with the cosmological elements of another culture. We can sense the weaver’s connection to nature in the flowers and animals they have chosen to portray.

Collectors who have graced their homes with these rare old carpets quickly realize that a dazzling mid-19th century Bakshaish can easily hold its own against the most dramatic Picasso. A fine antique carpet powerfully anchors a room with whimsical design and sublime color.

Your floor becomes a focal point. Something to be seen appreciated.
But should we walk on these precious textiles? Might normal family traffic through a living room end up destroying a rare piece of Middle Eastern cultural tradition? Winitz assures visitors to his gallery that walking on these old carpets only enhances their beauty.

"These rugs are, of course, perishable but extremely durable," Winitz says. "In truth, walking on an antique rug gives the wool a lustrous patina that is highly desirable."

True, but wise collectors must consider their lifestyles before spending $100,000 on a 150-year old rug for the dining room floor. One must be careful to place an antique rug where it might receive uneven or heavy wear. After all, these rugs have proven to be an investments worth protecting. Many old and rare carpet have increased in value by a much as 20 percent over the last few decades.

Currently, high-quality rugs from the 19th century or earlier are expensive enough to warrant careful consideration. At Claremont Rug Co., room-size carpets start at $25,000, and palace-size pieces easily run into six figures. An oversize carpet with more than 300 knots per square inch might take a group of weavers 10 years to create.

For many people these rugs are simply out of reach. Winitz is the first to admit his clientele is very select. Not everyone looking for an oriental carpet has the means or the the eye to appreciate or afford what he sells.

It takes many years of research and study to even begin to know rugs. Winitz deals exclusively in pre-1930 rugs at his main store. Most feature vegetable dyes from such natural sources as madder root (red), wild saffron (reddish yellow), indigo (blue) and various herbs, insects and minerals, all of which result in warm and luminous colors.

"There are basically three different designations of rugs in regards to age," Winitz says. "For a rug to be called antique it is generally agreed that it must be at least 100 years old. Semi-antique rugs are from 50 up to 100 years old. Anything newer than 50 years old is considered modern or con temporary."

The source of these antique rugs is limited, and the demand is high. Since these carpets began to be created mainly for export to Europe and America in the 1920’s, their quality went down significantly.

An oriental carpet can become a wonderful addition to any household, but it deserves to be chosen with the care and respect it deserves. Only then can it be appreciated as a true art form.

Quick Tips

• Check for wear. In rugs up to 80 years old, there should be little wear or evidence of repair. Rugs more than 100 years old are allowed some repairs and wear depending on their rarity and desirability.

• Learn. Always seek out a knowledgeable dealer who is willing to give you the gift of his or her time. Get to know rugs before making a substantial purchase. Discover as much as you can about the various villages and the people who create these carpets.

• Accept changing taste. Be aware that knowing rugs is a process. As your knowledge increases, your taste may change. Most high-quality dealers will allow you to trade in your previously owned carpets as your passion evolves.

Restoration and Repair

Many antique rugs show evidence of restoration and repair. Carpets significantly over than 100 years old may have repairs that are themselves more than 50 years old, or they may have restoration work completed in the last few years.

Repair quality varies greatly from rug to rug. High-quality restoration is barely visible to the naked eye.

Always check a rug both front and back for evidence of repair work. Ill-advised or shoddy repair work is less desirable than a rug that needs repair and has nothing done to it.

Almost all rugs can be repaired if their completed value warrants the cost. One rule of thumb to follow: The older and rarer the rug, the more repairs and restoration are acceptable. Extensive work on an early to mid-19th century carpet with an inspired design will do little to diminish its value. However, even modest repair on a rug from the 20th century can greatly affect its worth.

A reputable dealer will always point out where repair work has been done before you make a purchase.

Buying a rug in need of restoration can be costly. It is not uncommon for a room-size rug in need of work to cost thousands of dollars to restore.

Remember, condition is a key element in a rug’s value. Pristine carpets always bring a premium.
_____________________________
-Bill English, who financed his college education by selling oriental rugs, is a free-lance writer based in Kenwood.

 

Also see:

FINANCIAL TIMES - "Treasures You Purchase to Hold on to" (3/29/08)
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MARKET WATCH / THE WALL STREET JOURNAL - "Global Leap in Best Antique Rugs as Major Works of Art " (7/14/08)
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MARKET WATCH / THE WALL STREET JOURNAL - "Domestic and International Connoisseurs Embrace Antique Rug Sales Event in “Next Frontier of Art Investing” " (6/2/08)
Download printable version

THE MERCURY NEWS - "Rare rugs" (5/30/08)
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YAHOO FINANCE - "Claremont Rug Company Announces Additional Hudson River Valley Collection " (4/30/08)
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REUTERS.COM - "Claremont Rug Company Holds Globally Significant Exhibition… Rare, 19th Century Caucasus Rugs" (12/17/07)
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FORBES.COM - "Claremont Rug Company Acquires “Mother Lode” Collection of 19th Century Art Carpets" (2/12/08)
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FORBES.COM - "Increasingly Savvy Clients and Decreasing Availability Combine with Internet To Create Perfect Storm in Rare Rug Market" (10/24/07)
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MORNINGSTAR.COM - "Demand for Antique Carpets and Rugs Expands While Availability is Reduced" (9/16/07)
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FORBES.COM - "Leading Antique Carpet Dealer Cites Boom in Internet Sales" (9/5/07)
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WORTH MAGAZINE - "Masterpieces Underfoot "
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CALIFORNIA CEO - "Putting Out the Red Carpet: The Claremont Rug Company has woven a close relationship with its customers thanks to a wise use of the Web."
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CIO Magazine - "Carpetbaggers: The Claremont Rug Co., purveyor of antique carpets made centuries ago by Southwest Asian nomads, has benefited doubly from the great leap forward to the Internet."

FINANCIAL TIMES - "How To Spend It: East bay passions. The sit-ins are long since over, says Holly Finn, but Berkeley has plenty to shout about...The Claremont Rug Company - one of the world's best sources of antique carpets - is here."
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OAKLAND TRIBUNE - "Web Helps Rug Store Clinch Sales"

BEL AIR ARTICLE - "What Hotel Bel Air (Beverly Hills, CA) says about Claremont Rug"