Passion & Practicality: The Many Faces of the Modern Collector 

P A R T  1
of 2 Parts

By Jan David Winitz, founder & president of Claremont Rug Company
Multi-billionaire businessman and philanthropist Eli Broad once said, “A real collector does not sell.” 

Having spent four and a half decades as a gallery owner, I have had the privilege to work with thousands of clients and have found that the characteristics and habits of the modern collector are less readily defined.

Singular, exceedingly finely detailed Persian Tehran Vase Rug
4’ 8” x 6’ 8", circa 1875, Connoisseur-Caliber, 
SEE HERE.
 

"... each acquisition is an elusive, exclusive artifact discovered within the depths of a dwindling whole."

Over the years I have been given a front-row seat from which to witness what quickens the pulse and piques the attention of many impassioned collectors. I find that the common threads in collecting strategies can be broken into three categories that I call the Aesthete, the Connoisseur and the Pure Collector.

Whether the collection is stamps or Pre-Columbian Art, American Impressionist paintings or sports memorabilia, items appropriate to one’s preferred genre were often created within a clearly defined place and period, and are in limited supply. The driving knowledge fueling the passions of all three types of collectors is that each acquisition is an elusive, exclusive artifact discovered within the depths of a larger, dwindling whole.

 
Upper left: Connoisseur's home with two circa 1850 Ferahan Sarouks and Tiffany window. Upper right: Pre-Columbian ceramics from the Wari culture, circa 500 to 1000 AD. Below: Mid-19th-century Caucasian Afshan Kuba graces Israeli living room.

The Aesthete

The Aesthete buys works of art to create a stunning, individual home. He or she chooses only those pieces that promise to work in copasetic harmony with other elements residing within the intended space.

Having a place to put an objet d’art is vital to the Aesthete, who can be incredibly creative in finding display areas. I have been in homes with Oceanic art displayed on shelves in the guest bathroom, early Chinese porcelain in elaborate cases in a rear corridor leading to the laundry room, and high-collectible antique rugs draped over banisters or furniture, or under glass on a dining table. Recently, when meeting a client in her home, I remarked on how lovely I found her environment to be. She replied matter-of-factly, “It is important for me to be able to look in every corner of my home and see beauty.”

 
This client, a prolific art collector, uses the walls for displaying paintings and rare rugs with circa 1850 Caucasian Shirvan runner on the floor. 
 
The aesthete collector is someone for whom a stirring aesthetic is paramount to his or her lifestyle. In acquiring an art work, the Aesthete will carefully deliberate about how it is to be viewed and appreciated. This type of collector can walk away from a stunning piece that would undoubtedly sway many others, simply because it does not work within the intended environment. For Aesthetes, it is not merely the thrill of the chase; above all it is the inherent overall beauty of their surroundings that moves them as collectors. 

The Connoisseur

The Connoisseur’s desire is to collect the most covetable offerings of a given genre,but to create an interior design that will accommodate the widest possible selection of art objects. Overlapping with the Aesthete, they assemble memorable homes surrounded by their art forms of choice, but display the art front and center, rather than as an element in the environment. Their approach is more curated. They enjoy revisiting not just the beauty of each piece, but their studied recognition of its importance.

 
Upper left: This client created a striking tableau between statue and circa 1875 Persian Camelhair Bakshaish on wall. Upper right: Postage stamps are often collected for their historical value. Below: An extremely rare Caucasian Shirvan that features a repeating, extraordinarily finely rendered “Star of Wisdom” motif. Preserved in exceptional condition, 4’ 1” x 4’ 11", 3rd quarter, 19th century, High-Collectible, SEE  HERE.
During my career, I have worked with a great many Connoisseurs, consulting with them over time to trade up to ever finer rugs and assisting the showcasing of their pieces. I have seen that for them ultimately only what they consider to be great examples will satisfy. 

Another attribute of the Connoisseur is that they are comfortable with having part of their collection in storage and take great delight in changing out pieces. The connoisseur of antique rugs often has dedicated storage chests and closets, and even entire rug cellars from which to exchange with pieces currently on display. As one of my clients explained, “Seeing a piece that was in storage for a year is a fascinating process. I see that my relationship to that rug actually grew during the time it was put away.”               

Persian Mohtasham Kashan, 4’ 5” x 6’ 10”, circa 1850, High-Collectible. As seen in this 160-year-old piece, the very finest 19th century Persian City Rugs demonstrate great creativity rendered with chiseled, tremendously balanced patterns and deeply harmonious color palettes, with rarely found hues, such as the celadon green in its field and cornerpieces. SEE HERE.
Read Part 2 "Passion & Practicality: The Many Faces of the Modern Collector" This Saturday, August 23rd.