Servicing the Larger Project

Creating Suites of Exquisite Art-Level Rugs

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Our art level carpets will greatly enrich the atmosphere of virtually any room in the fine home. Our forte is creating harmonious suites in which all of the carpets become a unified whole, yet where each piece also stands by itself as an individual artistic expression.

Our widely respected president, Jan David Winitz, and his highly professional staff offer our clients the benefits of our long experience in completing whole home projects across the United States and internationally.

A key to our ability to seemingly effortlessly build extensive carpet suites is the vast scope of our inventory, which includes numerous related pieces in all formats, including oversizes, runners, corridor carpets and hard-to-find sizes.

We will likely begin by sending you digital photos or e-mailing you digital files of the best carpet candidates, and then showing you how the pieces you prefer sit together on your floor plans.

If you live in the Western United States, we can usually do an in-home presentation where you can view your carpet finalists in place. If you live elsewhere in the country, we can often ship carpets to you, and arrange for a local firm to install them. For substantial projects, we do on-site presentations anywhere in the country.

Although we recommend building the room around our carpets whenever possible, we are masters at integrating our carpets into already established decors.

We understand the commonsense application of our carpets. We will become familiar with your lifestyle, and perhaps specify older, more precious pieces for the important public spaces and intimate areas, and extremely durable, hard-wearing pieces for more heavily trafficked areas.

Mr. Winitz also offers consultation about investing in and displaying our truly one-of-a-kind carpets, and building family or corporate rug collections.


A Whole Home project typically begins with clients formulating their vision of the environment they wish to create. Clients show us architectural drawings or photographs of their rooms and tell us about the other art that will be nearby. If they are still forming their ideas, we show them photos of other clients’ homes and rug collections. We may start by determining which styles to focus on based on their comments about the ambiance they hope to create: elegant or casual, modern or traditional, rustic or high-style.

We then work to identify which styles of carpets reflect both their aesthetic interest and the aim of their design scheme. Then, either at our gallery or directly in their home, we show a series of appropriate carpets usually presenting three or four multiple-rug suites of compatible carpets, or demonstrating the impact of a suite of rugs versus that of a single, palace size carpet.

Antique rugs effectively create a mood, and with so many geometric and floral styles, any atmosphere can be created. From the spare, graphic lines and clear colors of Serapis or Bakshaish to the intricate, melodic pattern language and more muted hues of Laver Kirmans, the panoply of antique carpets offer a wealth of design directions. Throughout, we work to balance the decorative needs of clients’ homes with their interest in building private collections of noteworthy pieces that will continue to grow in rarity.